From September 28 , the traditional event for pharmaceutical business managers UPDF – Ukrainian Pharma & Digital Forum, the largest in terms of the number of speakers and educational content, will begin

 The main goal of UPDF: to provide the management of pharmaceutical companies with the knowledge necessary for more effective work, as well as to reduce the risks of unethical competition and corruption in the field of “digital marketing”.

UPDF speakers will be practitioners from the field of advertising and marketing, representatives of companies: Fedoriv Agency, isdgroup, Viseven, Vintage Web Production, Postman, Kantar, Proxima Research, Horizon Capital, HASHTAG, Liki24.com, adventa.mullenlowe, Dentsu Ukraine, ThePharmaMedia, ams .agency, 1+1 Digital, Nostra Communications Group, MAPH and others.

The rich program of UPDF 2021 will include 10 educational online activities: 5 thematic webinars; 2 master classes; 1 conference and 2 round tables, which will be attended by representatives of industry communities and the largest market players.

The content of the Forum will be divided into 3 parts: marketing for the patient, marketing for the pharmacist and marketing for the doctor. Each representative of the pharmacy will be able to choose a comfortable educational mode of information perception, because the online format of the Forum allows you to view reports, slides and graphics in the recording at a time convenient for the user.

In recent weeks, the threat to media posed by the President’s (and NSDC’s) Decree on the “Pharm Advertising Moratorium” has been hotly debated in the marketing community. Experts will talk about how to avoid possible risks at the industry round table “FOUR DRUGS”, which will be held within the framework of the UPDF. Representatives of business communities, manufacturers and advertisers will consider the issue of interaction with the media industry (in case of a moratorium) and discuss initiatives to change certain rules for the promotion of RX drugs (through legal and ethical digital channels).

The second round table (“MIS Advertising”) will discuss the topic of cooperation of medical information systems with pharmaceutical companies (ethical, legislative, organizational and other aspects).

Organizers promise that this year UPDF will be even more informative and practical, as speakers are preparing unique presentations and speeches that will include practical cases and analytical information that is necessary for choosing better and more effective marketing solutions.

The Forum will be held with the support of the “All-Ukrainian Advertising Coalition”, EVA, APRAD, AIRM, AVLU and AUM, the information partners of the Forum are Weekly “Apteka”, ThePharmMedia and accemedin.com, and the “HR partner” will be “PharmaPersonal”.

During the week (28.09-05.10), employees of pharmaceutical companies, pharmacy chains, distributors, as well as medical institutions and agencies will be able to receive useful and unique information that will be presented within the Forum.

Ticket sales are already in full swing, and a special “Independence” discount is in effect right now!

We are waiting for you: https://bit.ly/3zUp8hz!