On September 28, within the framework of the UKRAINIAN PHARMA&DIGITAL FORUM, a round table “FOUR DRUGS” was held with the participation of many leading experts from various fields. The main topic of the round table was “Moratorium on advertising of medicinal products”.

In August of this year, the President of Ukraine Volodymyr Zelenskyi and the NSDC tasked the government to introduce a moratorium on the advertising of medicines and medical preparations until January 1, 2024. This decree of the President caused quite a reaction, so on August 28, at a round table, representatives of the pharmaceutical business, state authorities, public organizations representing patients and the media discussed the main controversial issues regarding the moratorium:

• Will advertising of medicinal products really be banned in Ukraine?
• What are the arguments “for” and “against” such a decision?
• What will patients, pharmacists and doctors lose or gain?